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This is an introduction with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get the most out of advertising, by using the least expense. There was a statement that suggested using alternative plans rather than standard expensive plans discussed in textbooks. Most of those plans are developed for large corporations with a huge spending budget. Guerrilla's don't have the same revenue to spend on large advertising campaigns. The best plan is to make the most of the money that is available to the company. Technology is a huge benefit to business owners of today. In today's society this is something that must be pursued and will also offer huge benefits to the Guerrilla's. There also was general information about tomorrow's customer. One aspect that stood out, was the fact that they will be less forgiving and will greatly appreciate warmth and attention. There was also a list of the fastest growing areas. These areas are Arizona, Idaho, Nevada, Texas and Utah.   Ã‚  Ã‚  Ã‚  Ã‚  Entrepreneurial marketing is to be very profitable for the owner who wants to get it right the first time. This helps by focusing on the task at hand and trying to perfect the operation. The single most effective improvement a company can make, is reducing as many errors as possible. There also is a slim possibility that only a few customers are enough to run a business and make a profit. This is very important in understanding the way key customers spend at your company. 80/20 rules are very important to keep in mind. This is a rule that tells us that 80% of the profits come from 20% of the customers. There is also the key to try and make the most out of the money spent. One great example is how to use a business card effectively. The business card should have as much information as possible. This will help to get the entire guerilla effect. A business card can provide valuable information, but it can also be used as a resume. A small business also has the chance to get up close and personal with it's customers. This is a great tool for the Guerrilla that is willing to try and be involved with the customer.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There are thirteen important marketing secrets. This is a list of secrets that are used by the guerilla's in the marketing industry. The main secrets that stood out t... ...Guerilla that understands the thought process of the consumer and uses that understanding to better the chances of the sale. This can be the use of the point of purchase displays or the way the music is played, and the overall feel of the area. It is good to create a human bond that will help to enforce the quality of the shopping experience. There are also language of colors that will help the business. It is important to understand the aspects of the colors and how they affect the consumer. One of the best aspects is to use the name of the individual. This makes the consumer comfortable and will help them in repeating business.   Ã‚  Ã‚  Ã‚  Ã‚  How Guerilla's win battles is very important in creating a marketing plan to be followed. This can be a very tough task and hard to implement. It is also very important to launch this in a slow motion. Take small steps to the goal and be sure to move slowly. This will allow for a comfort level to be developed. Another very important aspect is to measure the results. It is impossible to know how a marketing plan is if there is no data to compare the changes to.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚