Social Responsibility in Marketing Essay Example

Social Responsibility in Marketing Essay Example Social Responsibility in Marketing Essay Social Responsibility in Marketing Essay The topic, ‘social responsibility in marketing’ refers to a few ethical principles that the corporations are expected to follow.   Main motive of the businessmen is to earn maximum revenue. However, in recent years, society expects that the corporate world also contribute to the welfare of the people. Therefore, while marketing the products the companies need to take into consideration the possible impact of marketing techniques on the society. Recently, a few tobacco companies, including British American Tobacco, have been criticized for not openly acknowledging the fact that tobacco products can lead to dangerous consequences. Tobacco companies have misled the users of tobacco by not directly stating that consumption of tobacco products would lead to harmful effects on the health of the individuals. These companies have been inspiring the young people to consume tobacco.(Chapman 445) The young people are informed that by smoking they could achieve happiness in life. These advertisements have destroyed the life several individuals who have used tobacco. A few scholars and activists have registered their protest against the companies headed by corporate leaders like Philip Morris who attempted to give the impression that his company is committed to bring welfare of the people in the society. These tobacco companies decided to sponsor a few conferences on corporate responsibility and ethical marketing. Participants of these conferences have expressed their reluctance to be associated with the tobacco companies because these scholars are convinced that these industries have not worked for the welfare of the society. Through their effective marketing techniques, these companies have been able to obtain substantial profits. However, in the process, this has affected the health of millions of people. Recently, a US court gave the verdict that all internal documents of t obacco firms should be made public, which means that now the public would be able to analyze the marketing techniques and real motives of these companies. Millions of documents of these companies are now available in their websites. This has imposed a great pressure on the corporations to prove that they have responded to the feelings and aspirations of the society. These companies need to contribute to the welfare of society. On the contrary, the scholars are unhappy with these companies because they have avoided their social responsibility while marketing their products. The scholars have boycotted such companies from academic bodies, indicating that the companies need to change their attitude towards marketing ethics.(Chapman 446) Many industrialists have realized that they need to make positive contributions to the society and that they are expected to restructure their marketing techniques so as to achieve the twin objectives of profit enhancement and following the principles of marketing ethics. Academicians and industrialists have participated in conferences to discuss the desired strategy of corporate people in order to avoid negative impact of marketing techniques pursued by these industrialists. Academicians have argued that apart from achieving brand name and customer satisfaction in the form of product quality, the corporations also need to believe in the principles of social welfare and quality of life. By introducing a few changes in the marketing of the products it is possible to achieve social welfare. For example, in the developing countries, the drugs related to AIDS are sold at a cheaper price. These pharmaceutical companies have done a great service to the society by understanding the needs of the community. In a similar manner, industries belonging to other sectors also need to collaborate with social activists in order to justify their marketing practices. The academicians have requested the industrialists to incorporate responsibility management perspective in their marketing strategies. (Bhattacharya et.al.) The corporations have been justifying their unethical marketing techniques by claiming that they have been following marketing techniques, which are considered as legal. This would mean that as long as a particular product is not banned by the government, the industrialists can continue to market products such as cigarettes and fast food. However, it is proved that many of these products, although legal, are not ethical. The corporations are required to distinguish between legal and ethical aspects while marketing a product. However, lack of ethics can be found in other spheres also. For example, the politicians have been involved in various scandals, and they have allowed the corporations to continue to sell their products in spite of the fact that they affect the overall health of the society. However, legislators cannot introduce laws that can prohibit all the marketing techniques that can be perceived as unethical. (Nucifora) The corporations have used advertisements in order to determine the attitude of the people. The companies have used the service of celebrities in order to market their products. This has encouraged the people to consume products such as tobacco and food products which have harmed their health. However, in recent years people are becoming wiser. Corporate marketing strategies are analyzed by the media, and this has increased the awareness of the public regarding the marketing techniques used by the companies in order to make the people to consume their products. For example, it has been found that the young people have been consuming too much fat when compared to the earlier generation. Many Physicians have reported that several young people are suffering from cholesterol-related health problems. Pizza and hamburger shops have justified their advertising techniques although their products do not contribute to welfare of the people. Now the people have become more concerned with profit motives of the companies. This indicates that the corporations need to contribute to the social welfare. They need to design products and market them so that they would not harm the individuals in the society. (Nucifora) Different scholars have given various definitions of the concept of corporate social responsibility. For Milton Friedman this concept meant attempt made by the corporations to maximize their profits by following the rules of the state.(Coelho et.al.) However, this definition is not accepted by many other scholars who have argued that corporate social responsibility involves not only legal issues but also ethical aspects expected from businessmen. Therefore, businessmen, apart from trying to obtain profits, also should strive to achieve the social welfare. In order to achieve this, an attempt should be made by the marketing companies to realize the negative consequences of the use of marketing techniques. (Coelho et.al.) However, some scholars believe that corporate social responsibility should not be imposed on the companies as this would violate the rights of the shareholders. The main motive of the company should be to increase company revenue. By involving in social responsibility tasks, the companies may lose their image as profit making enterprises, which may compel the shareholders to withdraw their investments from these companies. It is suggested by these scholars that a company should give importance to social responsibility only when these tasks improve the revenue or brand image of the company. This shows that some scholars have objected to the argument that organizations should give importance to the concept of social responsibility. When the companies give greater importance to their social responsibility this would mean that money is not spent for the welfare of the shareholders and customers, and this may negatively affect the revenue potential of the company. (Lantos 2) The corporations are expected to give importance to various kinds of responsibilities including ethical responsibility, which refers to conduct of business through fair means without harming the society. However, it is found that many companies have failed to concentrate on ethical responsibility as they have given greater importance to their economic responsibility, which refers to earning profits in order to satisfy the shareholders. Some scholars have argued that main responsibility of the companies is to follow the rules framed by the government pertaining to marketing of a particular product. However, while sticking to rules, the companies also can violate ethical principles as particular marketing techniques can harm social groups. It has been argued by Lantos that companies need to give importance to only strategic responsibility.(Lantos 3) This would mean that they need to accept only those social responsibilities that can lead to increased revenue to the company. For example , by exhibiting the company interest in following ethical principles, the company can get more customers. However, the motive of this theory of social responsibility can be questioned because many scholars believe that profit motive and corporate social responsibility should be differentiated in order to achieve the welfare of the society. The above argument of Lantos is not acceptable. The various companies have been marketing their products with the intention of gaining profits. However, they also need to assess the impact of their products and try to modify the products when they find that their products have negative impact on the health of the majority. The companies claim that they produce and market only those products that are demanded by customers. Their argument is that customers would not ask for something which is bad for them. However, in all the cases customers may not be able to judge the value of different products. One product such as tobacco or alcohol may be good for some customers, while it may be bad for the society as a whole. Taking into consideration such situations, one can suggest that companies need to market only those products which the companies can justify. By producing quality products, the marketing companies can be proud of their achievement as they have contributed to the welfare of t he society.(Kotler) The company needs to research the methods of removing side effects of its products. Negative effect of products can be removed by introducing measures such as encouraging companies to produce safe products, restricting the sale of particular products which affects many people in the society, imposing taxes on harmful products so that people will lose their interest in some products, and public education campaigns. Socially responsible companies can also become profitable companies by pursuing measures necessary to achieve the objectives of obtaining profit and at the same time become socially responsible. Many companies have remained socially responsible, while at the same time increasing their revenue. Marketers have introduced various products such as computers, automobiles and other items which have benefited many people, while they are abused by some customers. In such cases, one cannot blame the companies. However, the corporations are expected to follow a few basic ethical prin ciples so that they would not hurt the physical and mental health of the people. There is a need for minimum government intervention in the corporate activities in order to encourage the businessmen to follow ethical principles while marketing their products. (Kotler) Although the main motive of the companies is to earn revenue and satisfy the demands of shareholders, the corporations are also expected to understand their social responsibility. While marketing the products, the companies need to analyze the positive and negative impact of such products on the society. The modern customer has obtained information regarding ethical principles that a company is expected to follow while introducing a product. Many academicians believe that the corporations need to introduce products that lead to  Ã‚   welfare of the society.

L Words in English

L Words in English L Words in English L Words in English By Maeve Maddox One topic on language certain to stir passions is the pronunciation of â€Å"l words† like salmon, almond, palm, and psalm. Charles Elster in his Big Book of Beastly Pronunciations submits reluctantly and ungraciously to the fact that a great many educated English speakers pronounce the â€Å"l† in almond: With so many accepted pronunciations of the word, common sense dictates that the prudent orthoepist, like the circumspect politician, refrain from issuing a dictum and instead defer to regional and personal preference–in common parlance, go with the flow. orthoepist: An expert in orthoepy; a person who studies the pronunciation of words Elster nevertheless maintains that his personal preference, is, well, preferable, pointing out that all of his sources list the AH-mund pronunciation first. He does not budge on alms, balm, calm, palm, psalm, qualm, and salmon, insisting that to pronounce the â€Å"l† in any of these words is â€Å"beastly.† Both the OED and M-W list the silent â€Å"l† as the first pronunciation and the â€Å"l† pronunciation as a variant for the following words: alms, palm, psalm, and qualm. OED gives only the silent â€Å"l† pronunciation for salmon, balm, and calm. M-W lists both pronunciations for balm and calm, but only the silent â€Å"l† pronunciation for salmon. Another â€Å"l† word, solder, â€Å"a fusible metallic alloy used for uniting metal surfaces or parts,† is pronounced SOD-er in American English, but SOLE-der in British English. Most of these words had their problematic l’s inserted in the 15th and 16th centuries when scholars thought it important to make words resemble their Latin originals. Salmon, for example, entered English without the l: samoun. Its Latin original was salmon. The â€Å"l† was â€Å"restored,† but the pronunciation did not change. Some other words with â€Å"restored l’s† that no one argues about are: fault, vault, cauldron, and soldier. As far as I’m aware, nobody tries to pronounce them without the â€Å"l.† (In standard English, that is. Caudron still exists in Scots dialect.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Hyper and HypoEspecially vs. Specially

Filibustering Within the Senate Research Paper Example | Topics and Well Written Essays - 750 words

Filibustering Within the Senate - Research Paper Example The Supreme Court, in 1892, ruled that Senate rules could be changed through a simple majority, although this could occur only in March or January’s first day session. On this day, rules are determined anew with the rules not automatically continuous to the next session. Proponents refer to this as the constitutional option while opponents call it the nuclear option. Rule changes can be filibustered under rules currently in force in the US Senate, with two thirds of voting Senators needed to break it (Arenberg & Dove, 2012). In the US Senate, the process will still take floor time even if it is unsuccessful in the first attempt. Filibustering, however, is not a preserve of the US Senate. In particular, the Senate in Texas has a tradition of obstruction with over one hundred filibusters in the last seventy years (Newell, 2011). The State also has the longest filibuster in US history, lasting over forty-three hours in 1957. In fact, in 2003, Texas Senators fled the State in orde r to deny a quorum for the majority party. This shows that filibustering is not an anomaly of the US Senate, being a general phenomenon that also exists in Texas with Senators exploiting the rules in existence to gain leverage and block measures. The Texas state uses various filibustering forms, including prolonged speaking, quorum breaking, and dilatory motions that are meant to kill time (Brown, 2012). In addition, the Senate in Texas limits debate using a previous question motion, although this does not make it impossible to filibuster. Unlike the situation in the US Senate, Texas Senators need to apply actual effort in their filibustering. Texas Senators in a filibuster are limited to relevant topics with regards to the bill in the Senate and are not allowed to use the restroom, drink, or eat when presenting their speech (Maxwell et al, 2012). Texas Senate rules also prohibit leaning on chairs or sitting at any time under any circumstances when a Senator is on the floor of the h ouse and addressing the resolution or bill. The filibuster will end when there is voluntary withdrawal by the Senator or if the Senator violates the debate and decorum rules three times. The Senate will then vote after the third violations on a point of order that, if sustained, will see the Senator involuntarily yield his/her floor-time (Janda et al, 2013). In both the US and Texas Senate, it is worth noting that the manner in which Senators filibuster subtracts or adds from the difficulty of a filibuster that is active (Santos, 2011). It is easier for Senators to filibuster when seated, or even making repeated calls, quorum calls, or sending documents for loud reading by the chamber clerk. Speaking and standing is a taxing activity with the two Senates limiting the power of obstruction through interpretation of rules to ensure that filibustering is difficult. It also ensures that it is easier to call Senators to order (Beth, 2011). One instance in the Texas Senate saw three strike s against Senator Wendy Davis because another Senator helped her to re-strap her back brace. The other two violations involved germaneness requirements in the discussion of a Texas law that needed sonograms prior to abortions

Recruitment And Selection At Tesco Assignment Example | Topics and Well Written Essays - 1000 words

Recruitment And Selection At Tesco - Assignment Example It discusses human resource planning as a means to address these fundamental issues. Lastly, this paper outlines the recruitment and selection processes that support the growth and development of the company. Tesco’s local and international expansion has given rise to demands for employees who will fill numerous managerial and non-managerial positions. The company is driven to offer its customers with high-quality products and services. It recognizes the importance of retaining old customers and attracting new ones. Thus, the company is confronted with the need to look for individuals that possess the behaviors and skills necessary for the current growth and development of the company. Tesco has six work levels. The first work level involves front-line jobs that directly deal with customers. These jobs require the ability to enthusiastically interact with customers. Meanwhile, work level 2 encompasses individuals that train the group of employees who directly interact with customers. Individuals with this job need to possess the ability to set targets, motivate, and manage others (â€Å"Recruitment,† n.d.). Work level 3 involves running a particular operating unit. This particular job necessitates management skills which include target setting, reporting, and planning. Work level 4 focuses on individuals that are relegated to the responsibility of recommending strategic change and providing aid for each operating unit (â€Å"Recruitment,† n.d.). Work level 5 encompasses jobs that are mainly concern with the overall performance of the company. This job necessitates the ability to manage and lead others. Lastly, work level 6 involves jobs that are mainl y responsible for outlining values, goals, and purposes of the company. Individuals relegated to this job must possess the ability to forecast the long-term condition of the company and propel the company towards success (â€Å"Recruitment,† n.d.).

Descartes Sixth Meditation Essay -- essays research papers

In the Sixth Meditation, Descartes makes a point that there is a distinction between mind and body. It is in Meditation Two when Descartes believes he has shown the mind to be better known than the body. In Meditation Six, however, he goes on to claim that, as he knows his mind and knows clearly and distinctly that its essence consists purely of thought. Also, that bodies' essences consist purely of extension, and that he can conceive of his mind and body as existing separately. By the power of God, anything that can be clearly and distinctly conceived of as existing separately from something else can be created as existing separately. However, Descartes claims that the mind and body have been created separated without good reason. This point is not shown clearly, and further, although I can conceive of my own mind existing independently of my body, it does not necessarily exist as so. On page 56, when Descartes talks about how sailors are related to ships and why the mind body union is different, he is vague on the metaphorical analogy. To try to get his point across, dualism is used. Descartes is talking about something called interactionist substance dualism. He is stating that the mind and body causally interact with one another. This can be summed up to say that as easily as the mind can cause changes in the body, the body can also cause changes in the mind. Therefore the mind and body must be intimately united. An example of this is having the intuition to raise your hand. Your mind thinks about raising your hand and your body automatically does so. Contrary to this, if you step on a pin, your body tells your brain it has stepped on something sharp, thus causing pain, and your brain tells you that you have pain and to get off. In order to follow this, you must have a strong belief in the existence of God. For only God has the means necessary to make me certai n that the two things exist separately of each other. This is because God is a perfect entity, and is capable of countless things whose true causes are beyond my knowledge. To try to explain Dualism through God, we must talk about corporeal bodies and our knowledge of them. Regarding the nature of corporeal bodies and what is known about them and given Descartes premises, the conclusions he draws in Meditation Six are generally the correct ones. He again invokes the causal to argue that the ideas... ...rity and distinction, but we can conclude what Descartes means. He is saying that we can be sure that these primary qualities exist in bodies in the same way that they do in our ideas of bodies. This cannot be claimed for qualities such as heat, color, taste and smell, of which our ideas are so confused and vague that we must always reserve judgment. This can be seen in the wax example. Do you think that Descartes qualifies to your satisfaction that the mind and body are separate from each other? Only halfway; too many things are left up in the air, and the language is not quite clear. The mind and body can each exist separately and independently of one another. But they also need one another to work properly. This relationship is why the mind and body argument was shown with the sailor and ship scenario. By claiming that the mind and body were similarly related to each other as the sailor and the ship, Descartes was giving the average but intuitive reader something to ponder about while trying to make up his or her own mind about the relation between mind and body. From my point of view, however, Descartes needs further argument to prove that the mind and the body are distinct.

Death Penalties in the UK Essay

In PSHE we were studying death penalties in the world. All of the students had different opinions on why we should have or why we shouldn’t have it like it is now in the UK. In this case my opinion is to keep it how it is and not punish criminals with death penalties. I would like to keep the law with no death penalties in the UK. This is because even though the do horrible crimes to get a death penalty, they are still human and there are a lot of things that could go wrong. You could be taking an innocent person who done nothing wrong and giving the death penalty and realizing your mistake after they’re dead. Even if they are guilty there could be so much pain when they are getting injected or shot or any other ways to kill them. Just because they’re murderers, they are still human. Also, what if they did get their death penalty but they didn’t die until an hour after or several minutes, just imagine how much pain that person would be, how their family would feel, how you would feel if you were in that same position. A woman from the UK was sent to America to get a death penalty for something she might not have done and we’re only depending on the evidence of two people. On May 4th 1990 in Florida a man named Jesse Joseph Tafero was executed on the electrocution chair. During the execution, six-inch flames erupted from Tafero’s head, and three jolts of power were required to stop his breathing. State officials claimed that the botched execution was caused by â€Å"inadvertent human error† the inappropriate substitution of a synthetic sponge for a natural sponge that had been used in previous executions. They attempted to support this theory by sticking a part of a synthetic sponge into a â€Å"common household toaster† and observing that it smoldered and caught fire. Just ask yourself the question: would you liked to be treated this way? This also has a bad picture on Britain. Keep the old saying into your head: treat other people the way YOU would like to be treated. This is my opinion and I think you should take this on mind because we would like to keep a nice image on Britain and not damage it more than it already is. Please don’t put the death penalty in Britain. A lot of people would agree with me.

My Criteria for Evaluation of Teachers Personal Essay

My Criteria for Evaluation of Teachers The profession of a teacher has been one of the most important and responsible ones in the history of mankind. A lot is changing in course of time, but the essence of a teacher’s vocation remains the same. He has to guide a person through the early stages of life and help children and teenagers form a strong personality and understand different unwritten laws of society. Below I will present the main criteria of teachers’ evaluation from my point of view. First of all, teacher has to possess extensive knowledge in the field of his competence. It is of high importance for him to be able to explain every nuance of his subject and answer all the possible questions. Thus, the main criterion is profound knowledge of subject. Besides, a teacher has to have rich background information and be able to properly apply it, i.e. to present the information to his pupils, but not to show students that they are inferior as in comparison to him. Teacher has to be very interested in the subject he/she is teaching, as without interest in the corresponding field, he won’t be able to engage his students into active participation in class and won’t interest students in this subject. It is clear that without vivid favor of what one does, it is impossible to work productively and achieve great results. He or she has to be fair and should always try to understand each and every student, which is why basic psychological knowledge is vital. Each of the students has different personality and it is important to know how to approach each kind of character, how not to offend him/her and control assignments’ performance in the best way. On balance, a teacher has to be an energetic, professional, open-minded and nice individual without any prejudiced views. It is a pity that as of today there are not so many such teachers in our society. I strongly believe that formulation of our children’s world perception is not the kind of expense economy is appropriate in.